Other Projects

Telus

I led a year-long CRM buildout for Telus, one of Canada's largest telecom companies. The scope was substantial: Telus needed a single platform to manage their full range of clients and services, from consumer accounts to enterprise contracts, each with different data requirements, workflows, and team permissions.

Using Salesforce Lightning, I designed dozens of unique portals and record page layouts, each tailored to specific team needs while sharing a consistent interaction model. The biggest design challenge was the permissions layer: different roles needed different views of the same customer data. I designed a role-based layout system where the underlying data model stayed consistent but the presentation adapted. Field-level visibility, action availability, and navigation structure all shifted based on the user's role without requiring separate page builds for each team.

The system I delivered gave Telus a unified CRM that replaced their fragmented toolset while respecting the distinct workflows of each department.

Blue Cross Blue Shield

At Blue Cross Blue Shield of Louisiana, I owned the design of the online member portal's primary landing page, campaign micro-sites, and the entire mega menu navigation system. The portal served hundreds of thousands of members, many of whom were older adults or had accessibility needs. This was one of my first projects where inclusive design wasn't a nice-to-have but a hard requirement.

I led the effort to bring a large portion of the portal into compliance with WCAG accessibility standards, auditing existing components, redesigning non-compliant patterns, and working directly with engineering to ensure proper semantic markup and keyboard navigation. This experience gave me a lasting foundation in accessibility-first design principles that continue to shape how I approach every project.