At IBM, I worked on-site at Google's Sunnyvale, California office to support the design strategy for essential workflows. I designed a CRM leveraging the Salesforce Lightning Design System, setting the infrastructure for campaign asset management with a centralized, scalable repository. My role was to establish patterns that simplified complex processes and deliver a foundation for engineering to implement.
Other Projects
A brief look at additional work across Google, Telus, and Blue Cross Blue Shield.
Role
Senior UX Designer
Experience
10+ Years
Focus
Design Systems & CRM
Platforms
Web, Salesforce
Mockup of one of the Customer Reference forms attached to a client database.
Telus
I was responsible for a year-long CRM buildout for Telus, one of Canada's largest telecom companies. Using Salesforce Lightning, the goal was to create a comprehensive solution to manage all of their diverse clients and services. I built dozens of unique portals and record pages, all designed to form a single, scalable system for their teams.
One of the many user flows to manage customer accounts.
Blue Cross Blue Shield
At Blue Cross Blue Shield, my role focused on supporting the online member portal by maintaining the primary landing page, implementing micro-sites for products and campaigns, and designing the entire mega menu navigation system. I was responsible for ensuring a large portion of the portal was compliant with accessibility standards and aligned with modern best practices. This experience gave me an early appreciation for accessibility-focused, human-first design principles that still shape my approach today.
Main page of the BCBSLA member portal.