Mockup of one of the Cutomer Reference forms attached to a client database.
Clients
With over a decade of experience as a Senior UX and Product
Designer, I have focused on building
user-centered solutions and leading design initiatives for world-class brands across various
industries.
My work has involved leading UX initiatives for key projects with clients such as IBM, Google,
Ulta Beauty,
Telus, Anheuser-Busch and more.
Across all projects, my approach is to own the end-to-end design
process; from initial research and
strategy to delivering scalable, high-value UX solutions that align with both user needs and
business goals.
While at IBM, I collaborated directly with Google on a custom CRM buildout using the Salesforce Lightning Design System for their Google Cloud Service. Our goal was to replace a legacy system of managing specific advertising assets with a central repository to house everything related to a client's campaign, from videos and stills to usage metrics.
I flew to their headquarters in Sunnyvale, California to work hands-on with their creative team.
Through leading design in this initiative I met daily with product ownership and engineering to align on business goals and user needs. My responsibility was to flesh out the entire design strategy for the essential workflows and deliver a robust, simplified CRM to their development team for implementation.
Blue Cross Blue Shield
Main page of the bcbsla member portal.
At Blue Cross Blue Shield, I was responsible for certain areas of the online member portal. My work included maintaining the primary landing page, building out a comprehensive mega menu system, and implementing micro sites for various products and campaigns.
I ensured the portal remained intuitive, met all usability compliance standards, and adhered to design best practices.
Telus
One of the many user flows to manage customer accounts.
I was the designer responsible for a year-long CRM buildout for Telus, a major Canadian telecommunication company. Using the Salesforce Lightning Design System, the goal was to create a comprehensive solution to manage all of their diverse clients and services.
I built dozens of unique portals and record pages, all designed to form a single, scalable system for their teams.