Design Lab| Alexander Biglane

I’m a Senior UX and Product Designer with 10+ years/span> of experience shaping impactful digital products for leading global brands.

specialize in building scalable design systems and translating research into intuitive, real-world solutions. I thrive in end-to-end roles where I can guide strategy, craft smart interactions, and ensure every design decision drives meaningful business outcomes.

Google

A wireframe of the scheduling and service appointment interface.

Mockup of one of the Cutomer Reference forms attached to a client database.

At IBM, I designed a CRM for an in-house service, leveraging the Salesforce Lightning Design System. The goal was to set the infrastructure for various campaigns asset-management with a centralized, scalable repository.

I worked on-site in Sunnyvale, California to work with Google's creative team.

My role was to support the design strategy for essential workflows, establish patterns that simplified complex processes, and ultimately deliver a foundation for engineering to put in place.

Telus

One of the many user flows to manage customer accounts.

I was responsible for a year-long CRM buildout for Telus, one of Canada's largest telecom companies. Using the Salesforce Lightning, the goal was to create a comprehensive solution to manage all of their diverse clients and services.

I built dozens of unique portals and record pages, all designed to form a single, scalable system for their teams.

Blue Cross Blue Shield

Dashboard view of the Assessments product.

Main page of the bcbsla member portal.

At Blue Cross Blue Shield, my role focused on supporting our online member portal by maintaining the primary landing page, implementing micro-sites for products and campaigns as well as fleshing out the entire mega menu system for navigation.

I ensured the portal remained intuitive, met usability standards, and adhered to design best practices.

I was responsible for ensuring a large portion of our member portal was compliant with accessibility standards, and aligned with modern best practices. This experience gave me an early appreciation for accessibility-focused and human-first design, principles that still shape my approach today.